Built Brute Force Tough

We know too many anglers that buy baits and have to swap out hooks to be confident in the strength of there lures. You can’t sacrifice quality when you have big fish on the line! Our top quality lures are made with heavy duty hooks and components and are built to take a beating and we have them in our version of classic producing color patterns including our glow line-up! Thanks for coming to check them out!

The toughest thing to hit the great lakes.

Glow Baits

We have a selection of baits that glow in the dark for those dark days and early mornings. To increase your odds “Light’em up”

Custom Paint

We have a variety of custom paint patterns on our baits that have been proven to work over the years but we have added our own touch!

Quality Hooks

Brute Force Baits are the toughest, strongest new baits on the market with heavy duty hooks and components, we are ready!